01
Fix a typo in an address
On your postcard
Ingredients, misspelled.
What I see
A menu link opens "/foodtech-bio-ingedients/".
What I'd do
I'd rename it to "/foodtech-bio-ingredients/" and redirect the old one.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Jean-Pierre Coene
·
Chief Executive Officer
Book 20 minutes →
Hi
Jean-Pierre
,
Here's how
Urban Crop Solutions
could look online.
Your references are concrete: a 720 m² speed-breeding facility for Inari in Belgium, plus projects for Modern Farms KSA, Inalve and Inagro.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Fix one word
On your postcard
Foodprint or footprint.
What I see
The Inari case study says "foodprint".
What I'd do
I'd write "footprint".
03
Make SEGMENTS work
On your postcard
It goes nowhere.
What I see
The "SEGMENTS" menu item links to "#".
What I'd do
I'd link it to an overview of all four segments.
04
Name each segment one way
In one line
Menu and page differ.
What I see
The menu says "Foodtech & Bio-ingredients" and "Seed & Speed Breeding"; the homepage says "Biotech" and "Speed Breeding".
What I'd do
I'd use the same names in both places.
05
Label the images
In one line
Replace file names.
What I see
Images are labelled "WhatsApp-Image-2025-05-21…" and "algea unit".
What I'd do
I'd write a short description for each, and "algae".
06
Add a meta description
In one line
One sentence for Google.
What I see
The page has no meta description.
What I'd do
I'd write one sentence on your indoor farming systems.
Why biotech? I live with chronic pain and take medication every day.
The work
Urban Crop Solutions
does is personal to me.
Selected voices
Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
”
100% Satisfied
A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
Franziska Wimmer
Agency Owner
TooCreative GmbH
”
Visionary Design
Felipe perfectly captured our vision!
Valentin Höll
CRO Expert / Owner
PMGW Design
”
Trusted Support
Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.
Alex Lechner
Owner
Outlander Jagd&Forst
”
Amazing!
Felipe brought energy and dynamism to us all!
Gabriele Becker
Senior Manager
Deman / StorePower
”
Highly Effective Design
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
Aaron Kübler
CEO
AKUB Consulting GmbH
”
Creative Partnership
Felipe is a gem and a friend!
Alex Timofte
Senior Developer
Zenisbit
”
Feel good
Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!
Steffen Dachtler
Owner
Shizzo Designs
”
Above and Beyond
Thoroughly professional!
Alvin Chong
Owner
NoRagrets
”
Top Performance
Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!
Lasse Reinhold
Senior Sales Manager
L'Oreal
”
Grateful Partnership
Huge thanks to you and your team, Felipe!
Fatlum Zeka
Senior Manager
Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
Michael Timi
Senior Developer
D'Anicon
”
Inspiring collab!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
Barbara Branca
Agency Owner
Flaire Studio
”
Results-Driven
Felipe excels at turning ideas into outcomes
Bruno Akiva
Agency Owner
Agencia021
”
Highly recommend!
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
Metin Kayman
Entrepreneur
Kaimanz
”
Professional and Friendly
Pleasure to collaborate with!
Leon Barth
Agency Owner
BMG Studio
”
Tailored Design
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
Olaf Prusseit
Owner
Prusseiton
”
Highly Effective
Professional, efficient, and delivering tangible results!
Engin Ucar
Senior Developer
Ucar Webdesign
”
Shop Expertise
Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
Bernd Graber
Owner
TopCandy
”
Highly committed!
Excellent service, super dedicated!
Holger F.
Owner
MyHodo GmbH
”
Expert Designer!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
Andreas Simons
Health/Fitness Coach
Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director