Your partners are strong: Istituto Ortopedico Rizzoli, the Universities of Bologna and Ferrara, CNR and Bürkert, behind Celector®, your label-free cell sorting technology.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
The first three are the ones on your postcard. The rest come next.
The browser title is just "Stem Sel", and the page has no meta description.
I'd write "Stem Sel – Celector®, label-free cell sorting" and add one sentence for Google.
The Celector text says "la separazione la caratterizzazione".
I'd write "la separazione e la caratterizzazione".
"AZIENDA", "PRODOTTI" and "RICERCA" link to "#".
I'd link each one to an overview page.
The Italian menu has "TECHNICAL SHEETS" next to "PUBBLICAZIONI SCIENTIFICHE", and the hero reads "NOVEL TECHNOLOGIES FOR CELL SORTING".
I'd keep the Italian page fully Italian and the English page fully English.
The site uses "Stem Sel", "Stem Sel®", "Stem Sel S.r.l." and "Stem Sel s.r.l.".
I'd use "Stem Sel" in text and one legal form in the footer.
The homepage has no dated news, and the copyright line has no year.
I'd add one recent update and "© 2026".
A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
Felipe perfectly captured our vision!
Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.
Felipe brought energy and dynamism to us all!
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
Felipe is a gem and a friend!
Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!
Thoroughly professional!
Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!
Huge thanks to you and your team, Felipe!
Felipe is the best creative partner I've ever worked with!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
Felipe excels at turning ideas into outcomes
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
Pleasure to collaborate with!
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
Professional, efficient, and delivering tangible results!
Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
Excellent service, super dedicated!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
I'll walk you through the concept and these six points. You keep both, either way.