01
Fix a possessive
On your postcard
Patients and families.
What I see
The page says "Every patient and families' journey".
What I'd do
I'd write "Every patient's and family's journey".
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Silvia Panigone
·
Chief Executive Officer
Book 20 minutes →
Hi
Silvia
,
Here's how
SOM Biotech
could look online.
Your proof is strong: two compounds with positive Phase 2 results, a lead asset described as ready for Phase 3 in Huntington's disease, and an AI platform running since 2010.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Remove repeated blocks
On your postcard
Two sections appear twice.
What I see
The hero description and the "Our Technology" block each appear twice.
What I'd do
I'd keep one of each.
03
Post a newer update
On your postcard
The latest news is from 2025.
What I see
The newest news item is the SOM3355 webcast from December 11, 2025.
What I'd do
I'd add a 2026 update, even one line on the Phase 3 plans.
04
Update the copyright
In one line
It still says 2025.
What I see
The footer reads "Copyright 2025 © SOM BIOTECH".
What I'd do
I'd write "© 2026 SOM Biotech".
05
Write your name one way
In one line
Biotech or BIOTECH.
What I see
The site uses both "SOM Biotech" and "SOM BIOTECH".
What I'd do
I'd use "SOM Biotech", as in the title.
06
Show who leads
In one line
Investors look for names.
What I see
The homepage shows no leadership.
What I'd do
I'd add a short team line with your name and role, linked to About Us.
Why biotech? I live with chronic pain and take medication every day.
The work
SOM Biotech
does is personal to me.
Selected voices
Google
★★★★★
5.0
54 reviews
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”
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”
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Felipe perfectly captured our vision!
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”
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”
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”
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Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
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D'Anicon
”
Inspiring collab!
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Flaire Studio
”
Results-Driven
Felipe excels at turning ideas into outcomes
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Agencia021
”
Highly recommend!
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Entrepreneur
Kaimanz
”
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Pleasure to collaborate with!
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Agency Owner
BMG Studio
”
Tailored Design
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Prusseiton
”
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”
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”
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Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director