01
Fix the menu
On your postcard
Mission, not Mision.
What I see
The first menu item reads "Mision", while the section heading says "MISSION".
What I'd do
I'd write "Mission".
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Esther Riambau
·
Co-Founder and Chief Executive Officer
Book 20 minutes →
Hi
Esther
,
Here's how
Oniria Therapeutics
could look online.
Your science is original, "Modulating cell dormancy to overcome cancer persistence", with ONR-001 as a first-in-class TET2 activator, a VHIO, UB and ICREA spin-off, and support from Fundación Botín and CDTI.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Fix one year
On your postcard
Correct "22023".
What I see
The funding list shows "22023 INV-2 17".
What I'd do
I'd write "2023".
03
Translate the funding notes
On your postcard
Keep the English page English.
What I see
Funding lines are in Spanish and Catalan, such as "El projecte EpiGold-G ha rebut el Suport d’ACCIÓ".
What I'd do
I'd add an English line under each, keeping the original where funders require it.
04
Write the name one way
In one line
ONIRIA or Oniria.
What I see
The text says "ONIRIA‘s novel strategy", while the title says "Oniria Therapeutics".
What I'd do
I'd use "Oniria" and a straight apostrophe: "Oniria's".
05
Fix one sentence
In one line
Prolong and cure.
What I see
One sentence reads "prolonging patients‘ lives and ultimately cure them".
What I'd do
I'd write "prolonging patients’ lives and ultimately curing them".
06
Complete the footer
In one line
Add year and address.
What I see
The footer shows no copyright year and no address.
What I'd do
I'd add your Barcelona address and the year.
Why biotech? I live with chronic pain and take medication every day.
The work
Oniria Therapeutics
does is personal to me.
Selected voices
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director