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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Karin Lykke-Hartmann
·
Chief Executive Officer
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Karin
,
Here's how
Notify Therapeutics
could look online.

Your focus matters to many people, "A first-in-class female fertility treatment", with proof of concept in rodents and in patient samples, and an endorsement from Professor Nick Macklon.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Notify Therapeutics

The audit

The first three are the ones on your postcard. The rest come next.

01

Fix the expert quote

On your postcard
Remove three doubled words.
What I see

The Macklon quote reads "in infertility infertility remains", "good quality quality eggs" and "who who do not respond".

What I'd do

I'd correct all three. It is your strongest endorsement.

02

Update the footer year

On your postcard
Show you are active.
What I see

The footer reads "© 2023 Notify Therapeutics ApS - All rights reserved".

What I'd do

I'd update the year, or make it update automatically.

03

Add a search description

On your postcard
Tell Google what Notify does.
What I see

The page has no meta description, and the browser title is only "Notify Therapeutics".

What I'd do

I'd add one sentence on your fertility treatment.

04

Add a subline

In one line
Explain the treatment.
What I see

The hero has no subline under "A first-in-class female fertility treatment".

What I'd do

I'd add one line on who it helps and how.

05

Remove the cart

In one line
Hide the shop element.
What I see

The menu shows a shopping cart icon.

What I'd do

I'd hide it. It makes the site look like a shop template.

06

Back the safety claim

In one line
Show the data.
What I see

The page says "Preliminary toxicology studies show no safety concerns", with no data.

What I'd do

I'd add one figure or a link to a poster.

Why biotech? I live with chronic pain and take medication every day.
The work
Notify Therapeutics
does is personal to me.

Selected voices

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Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio