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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Tom Salt
·
Co-founder, Director & CSO
Site reviewed
neurexpert.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Tom
,
Here's how
Neurexpert
could look online.

Your service list is clear and specialist, from GPCR and muscarinic electrophysiology to custom models, with assays run exclusively by senior electrophysiologists.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Neurexpert

The audit

The first three are the ones on your postcard. The rest come next.

01

Punctuate the headline

On your postcard
Split the hero headline into two clear lines.
What I see

The page text reads the headline as one phrase: "Specialist electrophysiology Proven CNS Expertise".

What I'd do

I'd write "Specialist electrophysiology. Proven CNS expertise.", so search previews read it right too.

02

Add the missing verb

On your postcard
Fix the sentence that lacks a verb.
What I see

The CNS paragraph reads "Neurexpert combining the precision of electrophysiology...".

What I'd do

I'd write "Neurexpert combines...". It is the paragraph that explains your edge.

03

Back 'trusted by'

On your postcard
Name a client or a result next to the trust line.
What I see

The page says "Trusted by leading pharma and biotech teams" and "Proven track record" with no names, cases or numbers.

What I'd do

I'd add one case or one number, such as compounds tested or programmes supported.

04

Introduce the founders

In one line
Put faces to the senior electrophysiologists.
What I see

The homepage refers to "Founders" and "our experienced scientists" but names no one.

What I'd do

I'd add a small team block with faces and roles, starting with you.

05

Add your Exeter address

In one line
Show a postal address in the footer.
What I see

The footer shows company number 7627743, an email and a phone, but no postal address.

What I'd do

I'd add your Exeter address. Procurement teams look for it before they sign.

06

Show your latest publication

In one line
Feature one recent paper on the homepage.
What I see

The homepage has no news or publications; they sit behind the Publications link.

What I'd do

I'd show your latest paper on the homepage, as quiet proof of expertise.

Why biotech? I live with chronic pain and take medication every day.
The work
Neurexpert
does is personal to me.

Selected voices

Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
Franziska Wimmer
”
100% Satisfied

A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!

Franziska Wimmer
Agency Owner
TooCreative GmbH
Valentin Höll
”
Visionary Design

Felipe perfectly captured our vision!

Valentin Höll
CRO Expert / Owner
PMGW Design
Alex Lechner
”
Trusted Support

Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.

Alex Lechner
Owner
Outlander Jagd&Forst
Gabriele Becker
”
Amazing!

Felipe brought energy and dynamism to us all!

Gabriele Becker
Senior Manager
Deman / StorePower
Aaron Kübler
”
Highly Effective Design

Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!

Aaron Kübler
CEO
AKUB Consulting GmbH
Alex Timofte
”
Creative Partnership

Felipe is a gem and a friend!

Alex Timofte
Senior Developer
Zenisbit
Steffen Dachtler
”
Feel good

Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!

Steffen Dachtler
Owner
Shizzo Designs
Alvin Chong
”
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Thoroughly professional!

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Owner
NoRagrets
Lasse Reinhold
”
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Senior Sales Manager
L'Oreal
Fatlum Zeka
”
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Huge thanks to you and your team, Felipe!

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Senior Manager
Certis
Michael Timi
”
Creative Partner

Felipe is the best creative partner I've ever worked with!

Michael Timi
Senior Developer
D'Anicon
Barbara Branca
”
Inspiring collab!

Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!

Barbara Branca
Agency Owner
Flaire Studio
Bruno Akiva
”
Results-Driven

Felipe excels at turning ideas into outcomes

Bruno Akiva
Agency Owner
Agencia021
Metin Kayman
”
Highly recommend!

Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.

Metin Kayman
Entrepreneur
Kaimanz
Leon Barth
”
Professional and Friendly

Pleasure to collaborate with!

Leon Barth
Agency Owner
BMG Studio
Olaf Prusseit
”
Tailored Design

My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!

Olaf Prusseit
Owner
Prusseiton
Engin Ucar
”
Highly Effective

Professional, efficient, and delivering tangible results!

Engin Ucar
Senior Developer
Ucar Webdesign
Bernd Graber
”
Shop Expertise

Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!

Bernd Graber
Owner
TopCandy
Holger F.
”
Highly committed!

Excellent service, super dedicated!

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Owner
MyHodo GmbH
Andreas Simons
”
Expert Designer!

We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!

Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio