01
Update the footer year
On your postcard
Match it to your news.
What I see
The footer reads "Copyright 2023 © MSInsight. All rights reserved", above news from 2026.
What I'd do
I'd update the year, or make it update automatically.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Arnaud Cutivet
·
Chief Executive Officer
Book 20 minutes →
Hi
Arnaud
,
Here's how
MSInsight
could look online.
Your promise is short and memorable, "Diagnose Better. Treat Smarter.", with MSIcare built for practitioners, NGS laboratories and industry, and recent posts from VivaTech and Stockholm.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Set the language to English
On your postcard
Fix the share settings.
What I see
The page tells Google and LinkedIn that it is in French ("fr_FR"), although the text is English.
What I'd do
I'd set it to en_GB or en_US, so it is matched to the right searches.
03
Write a real main heading
On your postcard
Replace the page-name heading.
What I see
The page's main heading reads "Home – MSInsight – Microsatellite Instability (MSI) new medicine".
What I'd do
I'd make "Diagnose Better. Treat Smarter." the main heading.
04
Fix one address
In one line
Correct "methord".
What I see
The Expertise page lives at "/what-is-microsatellite-instability-msi-new-methord/".
What I'd do
I'd change it to "method" and redirect the old address.
05
Use one privacy page
In one line
Point both links to the same page.
What I see
The footer links to "?page_id=6322", while the form links to "/privacy-policy".
What I'd do
I'd point both to /privacy-policy.
06
Back the accuracy claim
In one line
Show one number.
What I see
The page promises "unparalleled diagnostic accuracy", with no figure.
What I'd do
I'd add one validated number, such as sensitivity on a named cohort.
Why biotech? I live with chronic pain and take medication every day.
The work
MSInsight
does is personal to me.
Selected voices
Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
”
100% Satisfied
A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
Franziska Wimmer
Agency Owner
TooCreative GmbH
”
Visionary Design
Felipe perfectly captured our vision!
Valentin Höll
CRO Expert / Owner
PMGW Design
”
Trusted Support
Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.
Alex Lechner
Owner
Outlander Jagd&Forst
”
Amazing!
Felipe brought energy and dynamism to us all!
Gabriele Becker
Senior Manager
Deman / StorePower
”
Highly Effective Design
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
Aaron Kübler
CEO
AKUB Consulting GmbH
”
Creative Partnership
Felipe is a gem and a friend!
Alex Timofte
Senior Developer
Zenisbit
”
Feel good
Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!
Steffen Dachtler
Owner
Shizzo Designs
”
Above and Beyond
Thoroughly professional!
Alvin Chong
Owner
NoRagrets
”
Top Performance
Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!
Lasse Reinhold
Senior Sales Manager
L'Oreal
”
Grateful Partnership
Huge thanks to you and your team, Felipe!
Fatlum Zeka
Senior Manager
Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
Michael Timi
Senior Developer
D'Anicon
”
Inspiring collab!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
Barbara Branca
Agency Owner
Flaire Studio
”
Results-Driven
Felipe excels at turning ideas into outcomes
Bruno Akiva
Agency Owner
Agencia021
”
Highly recommend!
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
Metin Kayman
Entrepreneur
Kaimanz
”
Professional and Friendly
Pleasure to collaborate with!
Leon Barth
Agency Owner
BMG Studio
”
Tailored Design
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
Olaf Prusseit
Owner
Prusseiton
”
Highly Effective
Professional, efficient, and delivering tangible results!
Engin Ucar
Senior Developer
Ucar Webdesign
”
Shop Expertise
Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
Bernd Graber
Owner
TopCandy
”
Highly committed!
Excellent service, super dedicated!
Holger F.
Owner
MyHodo GmbH
”
Expert Designer!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
Andreas Simons
Health/Fitness Coach
Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director