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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Lee Sherlock
·
Founder
Site reviewed
meta-flux.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Lee
,
Here's how
Meta-Flux
could look online.

Your positioning is sharp and memorable: "Models of disease, not models of data." Two named partners, Mercury Bio and Celtic Biotech, back it up.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Meta-Flux

The audit

The first three are the ones on your postcard. The rest come next.

01

Clarify 'Strategic angels from'

On your postcard
Say who your backers actually are.
What I see

Under "Strategic angels from" you show Gilead, Pfizer, Merck, Stripe, Google and Amazon logos.

What I'd do

I'd write "Backed by angels from" or name the people, so nobody reads the logos as corporate partners.

02

Add a subheadline

On your postcard
Say in one line what the engine does.
What I see

The hero headline is followed directly by "Book a demo", with no line on what the engine does.

What I'd do

I'd add one line, such as mechanistic models that test where a candidate works before trials.

03

Give each area its own examples

On your postcard
Link each therapeutic area to its own examples.
What I see

Both neurodegeneration and immuno-oncology "Explore examples" links go to the same Partnerships page.

What I'd do

I'd give each area its own example, such as CB-24 across 831 oncology cell lines for immuno-oncology.

04

Show the team

In one line
Put faces next to the science.
What I see

The homepage names no team members.

What I'd do

I'd add a small founders strip with faces and roles, starting with you.

05

Hide the test link

In one line
Remove the unlabelled test page link.
What I see

The homepage carries a raw link to "/attention-sweep.html" with no label.

What I'd do

I'd remove it or give it a label, so visitors do not land on a test page.

06

Date your news

In one line
Show your latest dated news on the homepage.
What I see

The homepage shows no dated news, and the footer has no year.

What I'd do

I'd show your two latest news items with dates, and add the year to the footer.

Why biotech? I live with chronic pain and take medication every day.
The work
Meta-Flux
does is personal to me.

Selected voices

Google
★★★★★
5.0
54 reviews
↗
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❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio