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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Giorgio Pasetto
·
Owner
Site reviewed
medendi.org
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Giorgio
,
Here's how
Medendi
could look online.

Your patient path is clear and reassuring: three phases, valutazione, mappatura and indirizzamento, in about four weeks.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Medendi

The audit

The first three are the ones on your postcard. The rest come next.

01

Align Andrea's story

On your postcard
Tell Andrea's outcome the same way everywhere.
What I see

Andrea's story says he "oggi vive libero da malattia", while Prof. Scaltriti's quote says he "attualmente convive con la malattia".

What I'd do

I'd align both lines with Andrea's current situation. Patients read these stories very carefully.

02

Give Prof. Scaltriti one title

On your postcard
Use one role for your scientific lead.
What I see

Prof. Scaltriti appears as "Scientific Advisor di Medendi", "Coordinatore del Comitato Scientifico" and "vicepresidente di Medendi".

What I'd do

I'd use one title everywhere and mention his AstraZeneca role in the same place.

03

Three phases or four

On your postcard
Count your phases the same way.
What I see

The path has three phases, but Accompagnamento is called "fase 4".

What I'd do

I'd present Accompagnamento as an optional service, separate from the three phases.

04

Clarify 'immediata'

In one line
Use one timing for the first assessment.
What I see

The page promises a "valutazione iniziale immediata", and elsewhere an outcome "entro tre giorni".

What I'd do

I'd say "within three days" in both places. A clear promise is easier to trust.

05

Source the 95%

In one line
Add a source to the 95% figure.
What I see

The page says "Il 95% dei tumori è infatti caratterizzato da alterazioni genetiche", with no source.

What I'd do

I'd link one reference under the figure.

06

Add an English page

In one line
Give partners and clinicians an English summary.
What I see

The site is in Italian only, with no language switch.

What I'd do

I'd add one English page for partner centres and international clinicians.

Why biotech? I live with chronic pain and take medication every day.
The work
Medendi
does is personal to me.

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❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio