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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Uira Melo
·
Co-Founder & CEO
Site reviewed
lucid-genomics.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Uira
,
Here's how
Lucid Genomics
could look online.

Your credibility is real: a spin-off of the Max Planck Institute for Molecular Genetics and Charité, with a collaborator saying the platform "cracked 30-year-old unsolved cases".

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Lucid Genomics

The audit

The first three are the ones on your postcard. The rest come next.

01

Align the clinical wording

On your postcard
Match the CTA to your RUO status.
What I see

The footer says "Not for use in diagnostic procedures.", while the clinician button says "Diagnose with confidence".

What I'd do

I'd reword the button, for example "Interpret with confidence", until IVDR clearance.

02

Fix the demo button

On your postcard
Make both demo links work.
What I see

One "Request demo" button links to "#", while the other opens a booking page.

What I'd do

I'd point both to the booking page.

03

Date the IVDR line

On your postcard
Say when.
What I see

The FAQ says "We are currently preparing our IVDR submission.", with no date.

What I'd do

I'd add a target quarter. Clinical buyers plan around it.

04

Source the statistic

In one line
Back the <40% figure.
What I see

The page shows "<40%" of rare disease cases receiving a molecular diagnosis, with no source.

What I'd do

I'd add a short citation under it.

05

Fix one name

In one line
Folkhälsan.
What I see

The page writes "Folkhalsan Research Center".

What I'd do

I'd write "Folkhälsan Research Center", as the institute does.

06

Write long-read one way

In one line
Keep the term consistent.
What I see

Most text says "long-read", but one line says "Long-reads resolve structural variants".

What I'd do

I'd write "Long reads resolve structural variants".

Why biotech? I live with chronic pain and take medication every day.
The work
Lucid Genomics
does is personal to me.

Selected voices

Google
★★★★★
5.0
54 reviews
↗
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”
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”
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”
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”
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”
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”
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”
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”
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”
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”
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Pleasure to collaborate with!

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”
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”
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”
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”
Highly committed!

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”
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Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio