01
Fix one label
On your postcard
Application Notes.
What I see
The Resources menu says "Applications Notes".
What I'd do
I'd write "Application Notes".
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Stéphanie van Loo
·
Founder & CEO
Book 20 minutes →
Hi
Stéphanie
,
Here's how
LiveDrop
could look online.
Your numbers are concrete and memorable: 30,000 droplets/s generation, 2,500 droplets/s sorting, 5 colours, and millions of cells screened per day.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Fix the Team link
On your postcard
Send it to the team.
What I see
The menu item "Team" links to "/career".
What I'd do
I'd link it to a team page, and keep Careers separate.
03
Give Consumables its own page
On your postcard
Avoid a duplicate link.
What I see
"Consumables" links to "/products", the same page as the Products menu.
What I'd do
I'd link it to a consumables section.
04
Pick one domain version
In one line
Align www and non-www.
What I see
The page tells Google its address is "https://livedrop-bio.com", while the menu links use www.
What I'd do
I'd choose one version and use it everywhere.
05
Make the title specific
In one line
Replace the superlative.
What I see
The browser title reads "LiveDrop - Most advanced Droplet Microfluidic Device".
What I'd do
I'd write "LiveDrop – droplet microfluidics for single-cell screening". It matches what people search.
06
Back the speed claim
In one line
Show the evidence.
What I see
The search description promises to "turn months of work into days".
What I'd do
I'd add one customer example with real timings.
Why biotech? I live with chronic pain and take medication every day.
The work
LiveDrop
does is personal to me.
Selected voices
Google
★★★★★
5.0
54 reviews
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”
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”
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Felipe perfectly captured our vision!
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”
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”
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”
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Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
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”
Creative Partnership
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”
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”
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Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
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Senior Developer
D'Anicon
”
Inspiring collab!
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”
Results-Driven
Felipe excels at turning ideas into outcomes
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Agencia021
”
Highly recommend!
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
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Kaimanz
”
Professional and Friendly
Pleasure to collaborate with!
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BMG Studio
”
Tailored Design
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”
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Professional, efficient, and delivering tangible results!
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Ucar Webdesign
”
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”
Highly committed!
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”
Expert Designer!
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Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director