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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Alexander Throm
·
CEO & Co-Founder
Site reviewed
lignilabs.de
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Alexander
,
Here's how
LigniLabs
could look online.

Your positioning is clear and specific: LigniCAPS®, a scalable platform for bio-based microencapsulation with lignin, aimed at flame retardants, crop protection and industrial uses.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
LigniLabs

The audit

The first three are the ones on your postcard. The rest come next.

01

Say Max Planck on the page

On your postcard
Show your origin.
What I see

The "Max Planck Institute spin-off" phrase appears in the page keywords, but not in the visible text I read.

What I'd do

I'd add one line on your Max Planck origin. It is a strong trust signal.

02

Add proof

On your postcard
Show numbers or partners.
What I see

The homepage shows no numbers, partners or dates.

What I'd do

I'd add three facts, such as capsule sizes, pilot volumes or partners.

03

Give careers its own page

On your postcard
Match the label to the link.
What I see

The menu item "Inquiries / Careers" links to "/en/contact".

What I'd do

I'd add a short careers page, or rename the item.

04

Show dated news

In one line
Lead with recent progress.
What I see

The homepage shows no news items or dates, apart from the footer.

What I'd do

I'd show your two latest updates.

05

Show your address

In one line
Add it to the footer.
What I see

The footer shows "© 2026 LigniLabs" but no address.

What I'd do

I'd add your full address next to the legal links.

06

Use one capitalisation

In one line
Match the title and description.
What I see

The title says "Bio-based Microencapsulation", while the description says "bio-based microencapsulation".

What I'd do

I'd use one form in both.

Why biotech? I live with chronic pain and take medication every day.
The work
LigniLabs
does is personal to me.

Selected voices

Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
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”
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”
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Felipe perfectly captured our vision!

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PMGW Design
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”
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Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.

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”
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Felipe brought energy and dynamism to us all!

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”
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Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!

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”
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Felipe is a gem and a friend!

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”
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”
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”
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”
Creative Partner

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Michael Timi
Senior Developer
D'Anicon
Barbara Branca
”
Inspiring collab!

Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!

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Agency Owner
Flaire Studio
Bruno Akiva
”
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Felipe excels at turning ideas into outcomes

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Agency Owner
Agencia021
Metin Kayman
”
Highly recommend!

Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.

Metin Kayman
Entrepreneur
Kaimanz
Leon Barth
”
Professional and Friendly

Pleasure to collaborate with!

Leon Barth
Agency Owner
BMG Studio
Olaf Prusseit
”
Tailored Design

My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!

Olaf Prusseit
Owner
Prusseiton
Engin Ucar
”
Highly Effective

Professional, efficient, and delivering tangible results!

Engin Ucar
Senior Developer
Ucar Webdesign
Bernd Graber
”
Shop Expertise

Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!

Bernd Graber
Owner
TopCandy
Holger F.
”
Highly committed!

Excellent service, super dedicated!

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Owner
MyHodo GmbH
Andreas Simons
”
Expert Designer!

We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!

Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio