01
Write ALIsens one way
On your postcard
Match the menu to the product.
What I see
The menu and footer say "ALISens®", while the rest of the site says "ALIsens®".
What I'd do
I'd use "ALIsens®" everywhere.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Arno Gutleb
·
Managing Director
Book 20 minutes →
Hi
Arno
,
Here's how
Invitrolize
could look online.
Your hero ties product to timing, "Human-relevant respiratory safety, built for upcoming regulation", and ALIsens® already appears in peer-reviewed work with BASF and Evonik.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Fix two words in the paper title
On your postcard
Correct the spelling.
What I see
The paper title on the page reads "for hazard assesment of methyl methacrylate" and "No evidence for respiratory potencial".
What I'd do
I'd write "assessment" and "potential". It is your strongest proof point.
03
Translate the search description
On your postcard
Match it to the English page.
What I see
The search description is in Spanish: "Modelo 3D ALIsens® para evaluar la seguridad de sustancias inhalables".
What I'd do
I'd write an English description for the English page.
04
Date the paper
In one line
Say when it was published.
What I see
The study is called "newly published" but shows no date.
What I'd do
I'd add the publication date and journal.
05
Write in vitro one way
In one line
Match the title to the text.
What I see
The browser title says "In-vitro", while the text says "in vitro".
What I'd do
I'd use "in vitro" throughout.
06
Source the regulation claim
In one line
Back "becomes mandatory".
What I see
The page says "as respiratory sensitization becomes mandatory", with no source.
What I'd do
I'd name the regulation and its date. It is the reason buyers act.
Why biotech? I live with chronic pain and take medication every day.
The work
Invitrolize
does is personal to me.
Selected voices
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”
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”
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”
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”
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”
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”
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”
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”
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”
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”
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director