01
Match the Roadmap links
On your postcard
Send both to the same page.
What I see
The top menu "Roadmap" goes to "/roadmap/", while the footer "Roadmap" goes to "/pipeline/".
What I'd do
I'd point both to /roadmap/.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Gerco Kanbier
·
CEO
Book 20 minutes →
Hi
Gerco
,
Here's how
GenLumina
could look online.
Your headline is precise and memorable, "Molecular targeting delivers. Light decides where to activate.", backed by a granted Dutch patent and applications in Europe, the US, China and Japan.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Align the tagline with your stage
On your postcard
Keep the share preview credible.
What I see
Link previews show "GenLumina | We eliminate cancer.", while the footer says "GenLumina is in preclinical development."
What I'd do
I'd use a tagline such as "Light-activated precision oncology" in previews. Investors read both.
03
Spell out ADC and PDC
On your postcard
Define the terms once.
What I see
The page says "We are the "D" - the drug - in ADCs and PDCs.", without writing the terms out.
What I'd do
I'd add "antibody–drug and peptide–drug conjugates" once.
04
Use one spelling style
In one line
British or US English.
What I see
The page writes "programmes" and "licence", but also "tumor" and "Visualize".
What I'd do
I'd pick one style and use it throughout.
05
Show dated news
In one line
Lead with recent progress.
What I see
The homepage shows no dated news.
What I'd do
I'd show your two latest milestones, such as the ADC result on breast cancer cells.
06
Add the copyright year
In one line
Complete the footer.
What I see
The footer shows no copyright year.
What I'd do
I'd add "© 2026 GenLumina".
Why biotech? I live with chronic pain and take medication every day.
The work
GenLumina
does is personal to me.
Selected voices
Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
”
100% Satisfied
A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
Franziska Wimmer
Agency Owner
TooCreative GmbH
”
Visionary Design
Felipe perfectly captured our vision!
Valentin Höll
CRO Expert / Owner
PMGW Design
”
Trusted Support
Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.
Alex Lechner
Owner
Outlander Jagd&Forst
”
Amazing!
Felipe brought energy and dynamism to us all!
Gabriele Becker
Senior Manager
Deman / StorePower
”
Highly Effective Design
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
Aaron Kübler
CEO
AKUB Consulting GmbH
”
Creative Partnership
Felipe is a gem and a friend!
Alex Timofte
Senior Developer
Zenisbit
”
Feel good
Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!
Steffen Dachtler
Owner
Shizzo Designs
”
Above and Beyond
Thoroughly professional!
Alvin Chong
Owner
NoRagrets
”
Top Performance
Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!
Lasse Reinhold
Senior Sales Manager
L'Oreal
”
Grateful Partnership
Huge thanks to you and your team, Felipe!
Fatlum Zeka
Senior Manager
Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
Michael Timi
Senior Developer
D'Anicon
”
Inspiring collab!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
Barbara Branca
Agency Owner
Flaire Studio
”
Results-Driven
Felipe excels at turning ideas into outcomes
Bruno Akiva
Agency Owner
Agencia021
”
Highly recommend!
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
Metin Kayman
Entrepreneur
Kaimanz
”
Professional and Friendly
Pleasure to collaborate with!
Leon Barth
Agency Owner
BMG Studio
”
Tailored Design
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
Olaf Prusseit
Owner
Prusseiton
”
Highly Effective
Professional, efficient, and delivering tangible results!
Engin Ucar
Senior Developer
Ucar Webdesign
”
Shop Expertise
Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
Bernd Graber
Owner
TopCandy
”
Highly committed!
Excellent service, super dedicated!
Holger F.
Owner
MyHodo GmbH
”
Expert Designer!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
Andreas Simons
Health/Fitness Coach
Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director