01
Fix the company name
On your postcard
Correct "Genepire".
What I see
The mission line says "La missione di Genepire è permettere a bambini…"
What I'd do
I'd change it to "Genespire".
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Lucia Faccio
·
CEO
Book 20 minutes →
Hi
Lucia
,
Here's how
Genespire
could look online.
Your mission is moving and clear: "La promessa di una cura", and gene therapies that let children with genetic diseases reach potentially life-saving treatment, built on immune-shielded lentiviral vectors.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Write a real headline
On your postcard
Say what you do in the main heading.
What I see
The main heading is only "GENESPIRE".
What I'd do
I'd use a line such as "Terapia genica in vivo per bambini con malattie genetiche", so Google and visitors understand you at once.
03
Show news on the homepage
On your postcard
Lead with recent progress.
What I see
The homepage shows no news items.
What I'd do
I'd show your two latest updates with dates.
04
Use one vector term
In one line
Italian or English, not both.
What I see
The hero says "Vettori Lentivirali Immune-Shielded", while the footnote says "Vettori lentivirali schermati".
What I'd do
I'd use one form on the Italian page.
05
Fix the research link
In one line
Point to the right overview page.
What I see
The menu item links to "/la-nostra-ricerca/panoramic/", while the submenu links to "/la-nostra-ricerca/panoramica/".
What I'd do
I'd point both to /panoramica/.
06
Complete the footer
In one line
Add the year and one language.
What I see
The footer reads "© GENESPIRE Srl. All rights reserved." on the Italian page, with no year.
What I'd do
I'd write "© 2026 Genespire Srl. Tutti i diritti riservati."
Why biotech? I live with chronic pain and take medication every day.
The work
Genespire
does is personal to me.
Selected voices
Google
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”
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”
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”
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”
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”
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”
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”
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”
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”
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director