01
Show news on the homepage
On your postcard
Lead with recent progress.
What I see
The homepage links to News but shows no news items.
What I'd do
I'd show your two latest updates with dates.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Dirk Beher
·
Chief Executive Officer
Book 20 minutes →
Hi
Dirk
,
Here's how
FundaMental Pharma
could look online.
Your hero names a hard, important problem, "Overcoming Barriers in Treatment-Resistant Depression", with a clear plan: FMP374 ready for IND-enabling studies and proof-of-concept in TRD within 3.5 years.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Back the strongest claims
On your postcard
Show the data behind them.
What I see
The page says "Highly favorable predicted probability of success" and "Superiority of FMP374 over current standard of care", without data next to them.
What I'd do
I'd add one figure or reference under each claim.
03
Fix the margin notation
On your postcard
Choose a minimum or a range.
What I see
The page says "≥10-20x margins".
What I'd do
I'd write "10–20x margins" or "≥10x margins".
04
Use one spelling style
In one line
British or US English.
What I see
The page writes "favorable" in US English and "whilst" in British English.
What I'd do
I'd pick one style and use it throughout.
05
Use one hyphenation
In one line
Write at-home the same way.
What I see
The page says "at-home dosing" in one place and "at home dosing" in another.
What I'd do
I'd use "at-home dosing" everywhere.
06
Add one comma
In one line
Make the key sentence easier to read.
What I see
One sentence reads "Unlike the current standard of care our treatment is predicted to be devoid of known side effects."
What I'd do
I'd add a comma after "standard of care".
Why biotech? I live with chronic pain and take medication every day.
The work
FundaMental Pharma
does is personal to me.
Selected voices
Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
”
100% Satisfied
A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
Franziska Wimmer
Agency Owner
TooCreative GmbH
”
Visionary Design
Felipe perfectly captured our vision!
Valentin Höll
CRO Expert / Owner
PMGW Design
”
Trusted Support
Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.
Alex Lechner
Owner
Outlander Jagd&Forst
”
Amazing!
Felipe brought energy and dynamism to us all!
Gabriele Becker
Senior Manager
Deman / StorePower
”
Highly Effective Design
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
Aaron Kübler
CEO
AKUB Consulting GmbH
”
Creative Partnership
Felipe is a gem and a friend!
Alex Timofte
Senior Developer
Zenisbit
”
Feel good
Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!
Steffen Dachtler
Owner
Shizzo Designs
”
Above and Beyond
Thoroughly professional!
Alvin Chong
Owner
NoRagrets
”
Top Performance
Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!
Lasse Reinhold
Senior Sales Manager
L'Oreal
”
Grateful Partnership
Huge thanks to you and your team, Felipe!
Fatlum Zeka
Senior Manager
Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
Michael Timi
Senior Developer
D'Anicon
”
Inspiring collab!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
Barbara Branca
Agency Owner
Flaire Studio
”
Results-Driven
Felipe excels at turning ideas into outcomes
Bruno Akiva
Agency Owner
Agencia021
”
Highly recommend!
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
Metin Kayman
Entrepreneur
Kaimanz
”
Professional and Friendly
Pleasure to collaborate with!
Leon Barth
Agency Owner
BMG Studio
”
Tailored Design
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
Olaf Prusseit
Owner
Prusseiton
”
Highly Effective
Professional, efficient, and delivering tangible results!
Engin Ucar
Senior Developer
Ucar Webdesign
”
Shop Expertise
Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
Bernd Graber
Owner
TopCandy
”
Highly committed!
Excellent service, super dedicated!
Holger F.
Owner
MyHodo GmbH
”
Expert Designer!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
Andreas Simons
Health/Fitness Coach
Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director