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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Simon Widmaier
·
Co-Founder & Managing Director
Site reviewed
facellitate.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Simon
,
Here's how
faCellitate
could look online.

Your product story is backed by independent science: BIOFLOAT™ plates recommended as top performers for spheroid formation in the Biotechnology Journal, from Prof. Volker Lauschke's group.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
faCellitate

The audit

The first three are the ones on your postcard. The rest come next.

01

Redirect the www address

On your postcard
Send www.facellitate.com to the live site.
What I see

Typing www.facellitate.com opens an old page that says "We are launching soon" and "© 2019 by Chemovator GmbH".

What I'd do

I'd redirect www to your current site. Many buyers type the www.

02

Fix the institute name

On your postcard
Correct "Insitutet".
What I see

Your strongest proof point names the "Karolinska Insitutet".

What I'd do

I'd write "Karolinska Institutet".

03

Fix one button

On your postcard
Correct "Lern more".
What I see

A button to BIOINSTRUCT™ reads "Lern more".

What I'd do

I'd change it to "Learn more".

04

Use one name for insights

In one line
Match the menu and the page.
What I see

The menu calls /latest-news/ "Cell Culture Insights", while the resources section calls it "Life Science Insights".

What I'd do

I'd use one name in both places.

05

Write the product name one way

In one line
Match the capitals.
What I see

A heading says "BIOFLOAT™ cell culture Plates", while elsewhere it says "BIOFLOAT™ Cell Culture Plates".

What I'd do

I'd use one form throughout.

06

Use one technology page

In one line
Send both links to the same address.
What I see

The menu links to "/technology/", while "Read more about BIOFLOAT technology →" links to "/facellitate/technology/".

What I'd do

I'd keep one address and redirect the other.

Why biotech? I live with chronic pain and take medication every day.
The work
faCellitate
does is personal to me.

Selected voices

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”
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”
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”
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Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio