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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Hendrik Dietz
·
Founder & CEO
Site reviewed
cptx.bio
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Hendrik
,
Here's how
CPTx
could look online.

Your hero is sharp and memorable, "The future of CAR-T is in vivo…powered by DNA.", and the news shows momentum: new in vivo data at ESGCT 2026 and a new CFO in September.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
CPTx

The audit

The first three are the ones on your postcard. The rest come next.

01

Fix the staging link

On your postcard
Point "See all News" to cptx.bio.
What I see

The "See all News" link goes to "cptxdotbio1prd.wpenginepowered.com/news/", a hosting address instead of your domain.

What I'd do

I'd point it to cptx.bio/news/.

02

Fix the LinkedIn link

On your postcard
Use the public company page.
What I see

The LinkedIn link ends in "/company/82979253/admin/feed/posts/", an admin address.

What I'd do

I'd link to your public company page, so every visitor can open it.

03

Update the footer year

On your postcard
Match the year to your news.
What I see

The footer reads "© CPTx 2025", above news from October 2026.

What I'd do

I'd update the year, or make it update automatically.

04

Use one CAR-T spelling

In one line
Pick one form.
What I see

The hero says "CAR-T", while a news headline says "In Vivo CAR T Cell Therapies".

What I'd do

I'd choose one form and use it across the site.

05

Name the lead programmes

In one line
Say what you are taking to the clinic.
What I see

The page mentions "advancing toward clinical translation with our lead pipeline programs", without naming them.

What I'd do

I'd name the lead programme and its target on the homepage.

06

Use one contact label

In one line
Say the same thing for the same action.
What I see

The hero button says "Contact Us", the menu says "Get In Touch", and both go to the same page.

What I'd do

I'd use one label for both.

Why biotech? I live with chronic pain and take medication every day.
The work
CPTx
does is personal to me.

Selected voices

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↗
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”
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”
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”
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”
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”
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”
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”
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”
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Agency Owner
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Metin Kayman
”
Highly recommend!

Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.

Metin Kayman
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”
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Pleasure to collaborate with!

Leon Barth
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”
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Olaf Prusseit
Owner
Prusseiton
Engin Ucar
”
Highly Effective

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”
Shop Expertise

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Holger F.
”
Highly committed!

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Holger F.
Owner
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”
Expert Designer!

We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!

Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio