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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Christian Steffensen
·
Chief Executive Officer
Site reviewed
chromologics.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Christian
,
Here's how
Chromologics
could look online.

Your positioning is clear and confident: natural colours from a fungal fermentation platform, the Natu.Red® colorant, and €20 million raised to date.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Chromologics

The audit

The first three are the ones on your postcard. The rest come next.

01

Lead with what you do

On your postcard
Replace the welcome headline.
What I see

The main headline reads "Welcome to Chromologics".

What I'd do

I'd open with your promise, for example "Natural red colour, made by fermentation". Visitors decide in seconds.

02

Update the footer

On your postcard
Replace the 2021 Wix line.
What I see

The footer reads "©2021 by Chromologics. Proudly created with Wix.com".

What I'd do

I'd write "© 2026 Chromologics" and drop the Wix credit.

03

Date the news

On your postcard
Show when each story happened.
What I see

The ChromoNews section on the homepage shows no dates.

What I'd do

I'd add a date to each item, so buyers and investors see recent progress.

04

Describe the images

In one line
Replace file names with real descriptions.
What I see

Several images use their file names as text, such as "powder full.jpg" and "macarons 4.jpg".

What I'd do

I'd describe each one, for example "Natu.Red powder". It helps search and screen readers.

05

Use one process term

In one line
Fungal or precision fermentation.
What I see

The page says "fungal fermentation platform", while the search description says "precision fermentation".

What I'd do

I'd pick one term and use it in both places.

06

Replace one word

In one line
Swap "tailwinding" for a plain verb.
What I see

The text says "and so tailwinding the transition from synthetic to natural food colors".

What I'd do

I'd write "and so speeding up the move from synthetic to natural colours".

Why biotech? I live with chronic pain and take medication every day.
The work
Chromologics
does is personal to me.

Selected voices

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Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio