Your story has rare scientific backing: a Nature Microbiology paper (2025) showing human gut bacteria bioaccumulate PFAS, now turned into MINUS.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
The first three are the ones on your postcard. The rest come next.
The search description runs into a pull-quote and ends with "Sign up for the waiting".
I'd write one complete sentence on MINUS and the science behind it.
The hero says "99% of people worldwide", the stats say ">99% of people polluted", and a heading says "99% of US population".
I'd choose one statement with one source and repeat it exactly.
The team section lists Anna E. Lindell as Chief Scientific Officer. The Our Technology section calls her "VP of Technology".
I'd use her current title in both places, especially as she leads the paper you cite.
6 million deaths, 1 million people tested and 3–5% of firefighters have no source, and "~18 trillion" has no currency.
I'd add a small source link under each figure and the currency to the cost line.
The Lifescan logo links to an EY page, and the podcast "PFAS in European Teenagers" links to the x.com front page.
I'd check each partner and media link once and point it to the right page.
The footer shows only the brand, no legal entity, and the map link reads "Denm ark".
I'd add Cambiotics ApS and fix the label. Retail partners check who stands behind a product.
A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
Felipe perfectly captured our vision!
Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.
Felipe brought energy and dynamism to us all!
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
Felipe is a gem and a friend!
Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!
Thoroughly professional!
Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!
Huge thanks to you and your team, Felipe!
Felipe is the best creative partner I've ever worked with!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
Felipe excels at turning ideas into outcomes
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
Pleasure to collaborate with!
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
Professional, efficient, and delivering tangible results!
Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
Excellent service, super dedicated!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
I'll walk you through the concept and these six points. You keep both, either way.