01
Fix one label
On your postcard
Correct "Press relese".
What I see
The news item from 26 October 2026 is labelled "Press relese".
What I'd do
I'd change it to "Press release".
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Petra Szeszula
·
Chief Executive Officer
Book 20 minutes →
Hi
Petra
,
Here's how
BrainZell
could look online.
Your hero makes a bold, modern claim, "AI-native drug discovery with patient relevant brain organoids", and the Cross-AI collaboration with Stardots shows it in action.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Write the name one way
On your postcard
Use BrainZell in the footer too.
What I see
The page says "BrainZell", while the footer says "Brainzell" and "Brainzell Team".
What I'd do
I'd use "BrainZell" everywhere, as in your logo.
03
Fix the number format
On your postcard
Use an English thousands separator.
What I see
The stat reads ">10.000 Datapoints Every week".
What I'd do
I'd write ">10,000 data points every week".
04
Fix one sentence
In one line
Add the missing verb.
What I see
The closing section says "Whether you've a specific project in mind...".
What I'd do
I'd write "Whether you have a specific project in mind…".
05
Clarify one heading
In one line
Make the CNS line read cleanly.
What I see
One heading reads "Pioneering the future new Central Nervous System (CNS) drug development".
What I'd do
I'd write "Pioneering the future of CNS drug development".
06
Use one term
In one line
Choose organoids or minibrains.
What I see
The page mostly says "brain organoids", but one section says "Technology of minibrains".
What I'd do
I'd use "brain organoids" throughout. Pharma buyers search for that term.
Why biotech? I live with chronic pain and take medication every day.
The work
BrainZell
does is personal to me.
Selected voices
Google
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director