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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Niccolo Bacchi
·
CEO
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Niccolo
,
Here's how
Borea Therapeutics
could look online.

Your positioning is precise: bio-conjugated AAV vectors and click chemistry, built on discoveries from EMBL, with your Chamber of Commerce extract and financial statements openly linked in the footer.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Borea Therapeutics

The audit

The first three are the ones on your postcard. The rest come next.

01

Add a headline

On your postcard
Open with one clear line.
What I see

The page has no headline. The first heading is "Borea Therapeutics", followed by the subline about AAV vectors.

What I'd do

I'd add a headline such as "Precision gene therapy, delivered by click chemistry".

02

Show your address

On your postcard
Put the street in the footer.
What I see

The footer says only "Milan, Italy".

What I'd do

I'd add your full Milan address, as on the contact page.

03

Fix the search description

On your postcard
Remove the doubled name.
What I see

The description Google shows starts "borea therapeutics Borea Therapeutics: Next-generation viral vectors...".

What I'd do

I'd start it with "Borea Therapeutics: next-generation viral vectors…" once.

04

Fix the apostrophe

In one line
Use the right mark after Therapeutics.
What I see

The mission line reads "Borea Therapeutics‘ mission", with an opening quote mark.

What I'd do

I'd use a closing apostrophe (').

05

Fix the LinkedIn link

In one line
Remove the stray period.
What I see

The footer LinkedIn link ends in "borea-therapeutics-srl./".

What I'd do

I'd remove the period, so the link reliably opens your company page.

06

Write a fuller page title

In one line
Replace "Homepage".
What I see

The browser title reads "Homepage - Borea Therapeutics".

What I'd do

I'd write "Borea Therapeutics – precision AAV gene therapy" or similar.

Why biotech? I live with chronic pain and take medication every day.
The work
Borea Therapeutics
does is personal to me.

Selected voices

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❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio