01
Rename the menu anchor
On your postcard
Match the link to the section.
What I see
The menu item "How it works" jumps to "#chemina", a name that appears nowhere on the page.
What I'd do
I'd rename the anchor to "#how-it-works".
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Peter F Doyle
·
CEO & Co-Founder
Book 20 minutes →
Hi
Peter
,
Here's how
Biosimulytics
could look online.
Your hero names a real, expensive risk in plain words, "Know your polymorph risk - the earlier, the better", and the Fast CSP gives buyers a low-commitment first step.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Name the award
On your postcard
Say which award you won.
What I see
The page calls Biosimulytics an "award-winning spinout from University College Dublin", without naming the award.
What I'd do
I'd name the award and the year.
03
Put a number on "days"
On your postcard
Say how fast a Fast CSP is.
What I see
The page says Fast CSP "delivers an initial risk assessment within days".
What I'd do
I'd give a typical turnaround, such as "in about two weeks". A number is easier to plan around.
04
Use one CTA wording
In one line
Say the same thing for the same action.
What I see
Buttons read "Run a Fast CSP", "Request a Fast CSP" and "Start with a Fast CSP", all going to the same page.
What I'd do
I'd use one wording for all of them.
05
Use one spelling
In one line
Choose programme or program.
What I see
The page asks "Where in your programme does it apply?" and later mentions "your program".
What I'd do
I'd use "programme" throughout, as an Irish company.
06
Describe the team photos
In one line
Give each headshot a real alt text.
What I see
All nine team photos share the alt text "profile picture of team member".
What I'd do
I'd use each person's name and role, which helps screen readers and search.
Why biotech? I live with chronic pain and take medication every day.
The work
Biosimulytics
does is personal to me.
Selected voices
Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
”
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A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
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Agency Owner
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”
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Felipe perfectly captured our vision!
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CRO Expert / Owner
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”
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Outlander Jagd&Forst
”
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Felipe brought energy and dynamism to us all!
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”
Highly Effective Design
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
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”
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Felipe is a gem and a friend!
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Zenisbit
”
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Shizzo Designs
”
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Certis
”
Creative Partner
Felipe is the best creative partner I've ever worked with!
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Senior Developer
D'Anicon
”
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Agency Owner
Flaire Studio
”
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Agency Owner
Agencia021
”
Highly recommend!
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
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Entrepreneur
Kaimanz
”
Professional and Friendly
Pleasure to collaborate with!
Leon Barth
Agency Owner
BMG Studio
”
Tailored Design
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
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Owner
Prusseiton
”
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Professional, efficient, and delivering tangible results!
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Senior Developer
Ucar Webdesign
”
Shop Expertise
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Owner
TopCandy
”
Highly committed!
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Owner
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”
Expert Designer!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
Andreas Simons
Health/Fitness Coach
Sport Professor
Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director