01
Fix the contact address
On your postcard
Correct the typo in the contact URL.
What I see
The Contact link goes to "/contatct/".
What I'd do
I'd rename the page to "/contact/" and redirect the old address.
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Sonia Sormani
·
Founder & CEO
Book 20 minutes →
Hi
Sonia
,
Here's how
Aileens Pharma
could look online.
Your hero sets a clear scientific focus, "Advanced Skin Microbiome Technology", and the product cards for VeteXema and Native Biome make the range easy to scan.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
Your concept
Open ↗
The audit
The first three are the ones on your postcard. The rest come next.
02
Polish the subline
On your postcard
Use sentence case and one space.
What I see
The subline reads "We explore the Therapeutic potential of Targeted Skin Microbiome Modulation and its Interkingdom Communication.", with capitals mid-sentence and a double space.
What I'd do
I'd write it in sentence case, for example "We explore the therapeutic potential of targeted skin microbiome modulation."
03
Correct the search snippet
On your postcard
Fix "topic" in the description.
What I see
The page description that Google shows says "the first non-pharmacological topic treatment".
What I'd do
I'd change it to "topical treatment". This line is often the first thing people read about you.
04
Rename one card
In one line
Complete "State of Art".
What I see
One product card is labelled "State of Art".
What I'd do
I'd write "State of the Art", or better, name the human-medicine product the card leads to.
05
Add a clear next step
In one line
Give partners a button.
What I see
The homepage has no contact button, and the emails info@aileenspharma.com and the certified address are not clickable.
What I'd do
I'd add a "Talk to us" button and make both email addresses clickable.
06
Finish the tagline
In one line
Complete the footer sentence.
What I see
The footer reads "Healthy Skin a Matter of Balance ·", ending with a stray dot.
What I'd do
I'd write "Healthy skin is a matter of balance.". It is a good line and deserves to read cleanly.
Why biotech? I live with chronic pain and take medication every day.
The work
Aileens Pharma
does is personal to me.
Selected voices
Google
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5.0
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”
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”
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Felipe perfectly captured our vision!
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”
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”
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”
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”
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”
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”
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”
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Worth 20 minutes?
I'll walk you through the concept and these six points. You keep both, either way.
Felipe Sayao
Creative Alchemist & Creative Director