Your homepage frames the problem sharply, "around 75% of all such treatments do not lead to a positive response", and three ASCO 2026 posters show the work is moving.
Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.
The first three are the ones on your postcard. The rest come next.
The headline "Helping individual cancer patients get the right treatment" is followed directly by "Posters Presented in 2026".
I'd add one subline naming OncoTect® and what it predicts, before the posters.
The page states "c. 20 million cancer patients" a year and a "€38B total addressable market", with no sources.
I'd add a short source line under each figure. Investors and clinicians both look for it.
The "Our Approach" link goes to "/buil-on-belief".
I'd rename it to "/our-approach" and set a redirect from the old address.
The page mentions "Our experienced leadership team", but names only "Ulla Hald Buhl, CEO".
I'd show names and roles of the founders next to that line.
The site name used for link previews is "Aida Website", while the page title says "AIDA Oncology".
I'd set it to "AIDA Oncology", so links shared on LinkedIn look right.
"OncoTect®" carries the ®, while "EpiTect" and "TaxaTect" never do.
I'd use the same mark on all three, or explain that only OncoTect is registered.
A partnership built on mutual respect, extensive expertise, and friendly communication—would happily collaborate again!
Felipe perfectly captured our vision!
Felipe and his team handle all our shop adjustments with professionalism and have become reliable, long-term partners.
Felipe brought energy and dynamism to us all!
Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!
Felipe is a gem and a friend!
Always feel well taken care of; friendly communication, quick responses, and consistently delivering the desired results. 10/10!
Thoroughly professional!
Excellent work, communication, and quality, with a smooth process and quick turnaround—highly recommend Felipe!
Huge thanks to you and your team, Felipe!
Felipe is the best creative partner I've ever worked with!
Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!
Felipe excels at turning ideas into outcomes
Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.
Pleasure to collaborate with!
My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!
Professional, efficient, and delivering tangible results!
Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!
Excellent service, super dedicated!
We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!
I'll walk you through the concept and these six points. You keep both, either way.