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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
David Pejoski
·
Co-founder & CEO
Site reviewed
adoram.ch
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
David
,
Here's how
Adoram Therapeutics
could look online.

Your homepage reads like a strong investor brief: CHF 3M+ in non-dilutive funding, three Innosuisse awards, a Journal of Medicinal Chemistry paper on Program 1 and a direct "Request investor package" button.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Adoram Therapeutics

The audit

The first three are the ones on your postcard. The rest come next.

01

Remove the concept label

On your postcard
Take the working title off the live site.
What I see

The live page carries the line "Adoram Therapeutics — Website Redesign Concept".

What I'd do

I'd remove that label, so investors see a finished site rather than a draft.

02

Align the CEO title

On your postcard
Say the same leadership in team and news.
What I see

The team section lists David Pejoski as "Co-founder & CEO" and Hesham Hamed as "Co-founder & CSO". The news section speaks of "co-CEOs David Pejoski and Hesham Hamed".

What I'd do

I'd use one version in both places, as investors will check this.

03

Match the advisor count

On your postcard
Make the number fit the names.
What I see

The page mentions a "15-person scientific, clinical, and business advisory network", but names 12 advisors.

What I'd do

I'd either name all fifteen or say "12 advisors plus the founding team".

04

Make the footer links work

In one line
Point each footer link to its section.
What I see

The footer links Science, Pipeline, Team, News and Contact all point to "#".

What I'd do

I'd link them to the matching sections, and send Contact to info@adoram.ch.

05

Order the news by date

In one line
Put the newest item first.
What I see

In the news list, "Jun 2024" appears above "27 Nov 2024", and several items show only "2024".

What I'd do

I'd sort strictly by date and give every item a month.

06

Tidy the footer line

In one line
Drop the internal label and update the year.
What I see

The footer reads "© 2025 Adoram Therapeutics SA — University of Geneva spin-off — Non-Confidential".

What I'd do

I'd remove "Non-Confidential", which reads like a document stamp, and update the year.

Why biotech? I live with chronic pain and take medication every day.
The work
Adoram Therapeutics
does is personal to me.

Selected voices

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Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio