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Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Personal audit for
Thomas Roder
·
Co-founder, CEO
Site reviewed
abrinca.com
Date
November 2026
Read time
3 minutes
Book 20 minutes →
Hi
Thomas
,
Here's how
Abrinca Genomics
could look online.

Your homepage gets straight to the benefit, "Master microbial genomic data in minutes, not weeks", with a free Arx demo one click away and named scientists from Basel, Bern and Agroscope vouching for it.

Below: the concept I built for you, and the six changes I'd make first. Most take days, not months.

Your concept
Open ↗
Abrinca Genomics

The audit

The first three are the ones on your postcard. The rest come next.

01

Remove the editor note

On your postcard
Delete the visible template comment.
What I see

The page shows the text "<-- copy ss-wide here -->", a note that was meant for whoever edits the site.

What I'd do

I'd delete that line. It is small, but it is the kind of detail a careful scientist notices first.

02

Fix the cut-off link

On your postcard
Repair the "Learn mo" link.
What I see

One link reads "Learn mo" and points nowhere.

What I'd do

I'd complete the label and point it to the product page, like the other "Learn more about our tools" links.

03

Use one time claim

On your postcard
Say the same speed in the hero and the FAQ.
What I see

The hero promises "minutes, not weeks". The FAQ says "minutes instead of hours".

What I'd do

I'd pick one comparison that you can stand behind and use it in both places.

04

Source your numbers

In one line
Say how the four figures were measured.
What I see

The stats show "85%" data analysis acceleration, "95%" user satisfaction, "80%" cost reduction and "7:1" research efficiency, with no source.

What I'd do

I'd add one short line under the stats, for example "based on a survey of X Arx users in 2025".

05

Proofread the FAQ

In one line
Fix three small slips.
What I see

The FAQ includes "contact us us", "projectagnostic" and "our clients goals".

What I'd do

I'd change them to "contact us", "project-agnostic" and "our clients' goals".

06

Write Arx one way

In one line
Keep the product name consistent.
What I see

The hero writes "Arx", the footer column says "ARX", and the hero says "self hosted" where the FAQ says "self-hosted".

What I'd do

I'd use "Arx" and "self-hosted" everywhere, and update the footer's "Copyright © 2025" while you are there.

Why biotech? I live with chronic pain and take medication every day.
The work
Abrinca Genomics
does is personal to me.

Selected voices

Google
★★★★★
5.0
54 reviews
↗
Listed under my previous studio name, FGS Creative
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”
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Franziska Wimmer
Agency Owner
TooCreative GmbH
Valentin Höll
”
Visionary Design

Felipe perfectly captured our vision!

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CRO Expert / Owner
PMGW Design
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”
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”
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Felipe brought energy and dynamism to us all!

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”
Highly Effective Design

Extremely competent, delivering designs that are not only visually appealing but also highly conversion-focused; truly outstanding!

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AKUB Consulting GmbH
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”
Creative Partnership

Felipe is a gem and a friend!

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Zenisbit
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”
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Steffen Dachtler
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”
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Thoroughly professional!

Alvin Chong
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Lasse Reinhold
”
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”
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Certis
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”
Creative Partner

Felipe is the best creative partner I've ever worked with!

Michael Timi
Senior Developer
D'Anicon
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”
Inspiring collab!

Felipe combines communication, empathy, and creativity, always delivering innovative solutions—working with him is a pleasure!

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Agency Owner
Flaire Studio
Bruno Akiva
”
Results-Driven

Felipe excels at turning ideas into outcomes

Bruno Akiva
Agency Owner
Agencia021
Metin Kayman
”
Highly recommend!

Talented professional in branding, design, and web development, known for his dedication, expertise, and client-first approach.

Metin Kayman
Entrepreneur
Kaimanz
Leon Barth
”
Professional and Friendly

Pleasure to collaborate with!

Leon Barth
Agency Owner
BMG Studio
Olaf Prusseit
”
Tailored Design

My website was created exactly as I envisioned, with great attention to my ideas and active collaboration—thanks again for the fantastic work!

Olaf Prusseit
Owner
Prusseiton
Engin Ucar
”
Highly Effective

Professional, efficient, and delivering tangible results!

Engin Ucar
Senior Developer
Ucar Webdesign
Bernd Graber
”
Shop Expertise

Felipe built my shop with great communication, reliability, and support for new ideas. Highly recommend!

Bernd Graber
Owner
TopCandy
Holger F.
”
Highly committed!

Excellent service, super dedicated!

Holger F.
Owner
MyHodo GmbH
Andreas Simons
”
Expert Designer!

We worked on the Vitaminotheke academy, where Felipe designed and built the entire system. Exceptional, exceeding all expectations!

Andreas Simons
Health/Fitness Coach
Sport Professor
❚❚ Pause

Worth 20 minutes?

I'll walk you through the concept and these six points. You keep both, either way.

Felipe Sayao
Felipe Sayao
Creative Alchemist & Creative Director
Book a 20-minute call →or email hello@felipesayao.studio